Demographic Information

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PRIMARY ROLE IN EDUCATION:

Teacher   48%
Librarian   15%
College Student (including graduate)   21%
Parent   8%
Kid   8%

AGE:

75 +   0%
65 - 74   0%
55 - 64   9%
45 - 54   21%
35 - 44   14%
25 - 34   16%
18 - 24   14%
Under 18   21%
Prefer not to answer   4%

GENDER

Male   10%
Female   82%
Prefer not to answer   8%

LEVEL OF EDUCATION:

Some HS   10%
HS Grad   3%
Some College   16%
College Grad   21%
Post-Grad Work   13%
Post-Grad Degree   32%
Prefer not to answer   4%

INCOME:

$100k +   8%
$75k - $99.9k   7%
$50k - $74.9k   19%
$35k - $49.9k   20%
$20k - $34.9k   8%
Under $20k   9%
Prefer not to answer   28%

OCCUPATION

Senior Management   0%Other Management   1%
Professional   52%
Technical   1%
Sales   1%
Administrative   3%
Other Employed   9%
Homemaker/Full-time Parent   4%
Student (including graduate work)   21%
Retired   0%
Not Employed   2%
Prefer not to answer   4%

BOOKMARKED THIS SITE:

Yes   47%
No   53%

TIME SPENT PER WEEK ON THE INTERNET:

20 + hrs.   5%
11 - 20 hrs.   5%
6 - 10 hrs.   12%
3 - 5 hrs.   38%
1 - 2 hrs.   24%
Less than 1 hr.   17%

TIME SPENT ON THIS SITE ON TYPICAL VISIT:

60 + mins.   2%
31 - 60 mins.   3%
21 - 30 mins.   19%
11 - 20 mins.   24%
5 - 10 mins.   30%
Less than 5 mins.   21%

PRIMARILY ACCESS INTERNET FROM:

Home only   30%
Work only   4%
School only   14%
Primarily home but also at work/school   40%
Primarily work/school but also at home   12%
Distributed/Mobile work place   0%
Mostly from a friend's home   0%
Mostly from a public terminal (e.g. cybercafe, library)   0%
Other   0%

LIKELY TO PURCHASE ITEMS ONLINE IN NEXT 6 MONTHS:

Very unlikely   38%
Unlikely   18%
Neutral   22%
Likely   10%
Very likely   12%

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Praise for Carol Hurst's Children's Literature Site.

Awards and Recommendations for Carol Hurst's Children's Literature Site.

For more information email Rebecca Otis at rebecca@carolhurst.com

Or, write or call Rebecca Otis at:
(413) 584-3153
52 Brookwood Dr.
Florence, MA 01062

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